Marketing Major:
Candidates for the BSBA degree with a major in Marketing must complete the following course requirements as well as an approved minor or second major. Candidates must also complete the Institutional Baccalaureate Degree requirements, including the CCI requirement.
Course Number and Title | Hrs. | Prerequisites |
|---|---|---|
MKT 311 Mkt. Ana. & Research | 3 | MKT 233 |
MKT 313 Salesmanship | 3 | MKT 233 |
MKT 326 Consumer Behavior | 3 | MKT 233 |
MKT 403 Digital Marketing | 3 | MKT 233; Jr. Status |
MKT 411 Marketing Mgmt. | 3 | MKT 233, 311, 326 |
Electives: | 15 |
|
*BUS 339 Internship | (3) | Soph. Status |
BUS/MATH 341 Appl. Regres. Analysis | (3) | MATH 108 or 319 |
CS 175 Web Design | (3) | None |
HSM 433 Hospitality Mktg. | (3) | MKT 233 |
JDM 133 Video Aesthetics I | (3) | None |
MIS 346 E-Commerce | (3) | MIS 221; MGT 240 or MKT 233 |
MGT 343 Soc. Resp. & Bus. Ethics | (3) | MGT 240 |
MGT 402 Business Law II | (3) | MGT 401 |
MKT 310 Int’l. Bus./Cult. | (3) | None |
MKT 314 Adv. Principles | (3) | MKT 233 |
MKT 315 Retail Merch. | (3) | MKT 233 |
MKT 317 Int’l Marketing | (3) | MKT 233 |
MKT 333 Services Mktg. | (3) | MKT 233 |
MKT 402 Social Media Marketing | (3) | MKT 233 |
MKT 451 Spec. Topics Mktg. | (3) | Sr. Status |
SCM 316 Supply Chain Mgmt. | (3) | MATH 108. MKT 233, or MGT 240 |
SMG 415 Sport Marketing | (3) | MKT 233 |
| 30 hrs. |
|
Core Requirements from Business & Economics | 37-40 |
|
Core Req. from other disciplines | 3 |
|
Total Hours | 70-73 hrs. |
|
Note: This major may only be taken as part of the BSBA degree, including the BSBA Core Requirements. Note: Courses may not count both in the required area and the elective area
*Note: The Internship must be related to the major and pre-approved by the COBE Internship Coordinator.
Courses and Descriptions