BUSINESS ANALYTICS (BANA)

BANA 348 - BUSINESS ANALYTICS I

Prerequisite: MATH 108 or MATH 318

This course teaches the basic skills, applications, and practices necessary for continual exploration and investigation of organizational data. Based on statistical methods, business analytics searches for new insights and understandings of organizational performance. The course presents the logical process of conducting a statistical analytics project. Topic coverage includes descriptive and inferential statistics. Emphasis will be given to written descriptions of analytical results. Students are encouraged to analyze data related to their major.

Credit: 3

BANA 448 - BUSINESS ANALYTICS II

Prerequisite: BANA 348

How can data be used to inform business decisions? Students in this class learn how to use computer software to analyze data to build models of consumer and firm behavior. Students begin by extending their practical and theoretical understanding of multiple linear regression, and progress to extensions including logistic regression. Students also learn critical “big data” skills such as data reduction, missing data imputation, model training, and model selection. The course concludes with a project analyzing student-gathered data. Emphasis throughout the course is on using data to inform decision-making.

Credit: 3